Aaron Greenberg: “Xbox continues to head north while the PS3 is heading south”
Speaking to Gamasutra, Xbox 360 product management director Aaron Greenberg had the following juicy tidbits to say.
When speaking of the 360’s 53% increase in year over year sales for Feb. Greenberg had this to say ”That exceeds even the high end of what analysts projected we would do for the month,” he said. “I think the highest I saw was roughly 30 percent. We’ve had multiple months now of sustained year over year growth, which is fantastic.”
Greenberg also spoke about the success of Grand Theft Auto 4: The Lost and Damned DLC stating that; “the most successful game addon content we’ve ever launched.” He also added “If that content was sold at retail, it would be one of the best sellers across all platforms, it would have outsold Killzone 2.”
When speaking about the PS3 Greenberg in usual fashion had the following to say; “You can’t underestimate that we’re half the price of the PS3 at a time when consumers were looking for great value,” he said. “The PS3 was down in February two percent even with the launch of Killzone 2 — that’s months of year-over-year declines. Xbox continues to head north while the PS3 is heading south. We’re gaining share.”
“But what we hear from our partners is that it’s not just PS3, it’s also PS2 down 62 percent year over year,” he continued. “With that business declining, and with the PS3 business declining, it’s been described to me as hemorrhaging at retail right now, and it just keeps getting worse.
“What we’re finding in our research is that a large portion of the volume we’re driving with Xbox 360 purchasers is actually PS2 owners choosing Xbox for the next generation. We’re switching people from the PlayStation brand over to the Xbox brand.”
“Not only is Resident Evil 5 selling more, but we did a limited edition Elite bundle with that as well — so we’ve obviously benefited from having this deep partnership with Capcom, and we’re excited to have the Resident Evil franchise for the first time ever on our platform,” he said. “That follows in the steps of franchises like Grand Theft Auto and we all know Final Fantasy is coming that have been historically associated with PlayStation.”
The full list of U.S. sales numbers for February 2009
Wii – 753,000
Nintendo DS – 588,000
Xbox 360 – 391,000
PlayStation 3 – 276,000
PSP – 199,000
PlayStation 2 – 131,000
Top 10 Retail Games Feb. 09
1. Wii Fit w/Balance Board ( Wii) – 644,000
2. Street Fighter IV ( Xbox 360) – 446,000
3. Street Fighter IV ( PlayStation 3) – 403,000
4. Wii Play w/Remote (Wii) – 386,000
5. Killzone 2 (PlayStation 3) – 323,000
6. Mario Kart w/Wheel (Wii) – 263,000
7. Call Of Duty: World At War (Xbox 360) – 193,000
8. Mario Kart DS (DS) – 145,000
9. New Super Mario Bros (DS) – 144,000
10. Guitar Hero World Tour (Wii) – 136,000









