Publishers Scared of PS3 DLC
Until October 1 2008, video game publishers who wanted to offer downloadable content on the Xbox 360 and PlayStation 3 didn’t have to worry about getting a bill from Microsoft and Sony.
The million-plus downloads that a popular demo or map pack might receive could delight gamers, but rack up some expensive bandwidth costs. No problem: the publishers, who already pay a licensing fee to get their games on the two big platforms, could count on the platform holders — Microsoft and Sony — to pay the cost of piping that digital content to gamers.
That situation changed with the PS3 on October 1 of last year, when Sony implemented a 16 cents per Gigabyte fee to publishers for paid and free downloadable content, according to publishing sources familiar with Sony’s policy.
Game publishers are not happy about it.
MTV Multiplayer has verified that a letter sent to publishers last fall detailed the policy. It applies a 16-cent charge to every Gigabyte of content downloaded from the PS3’s PSN online store. For free content, like demos, those charges apply only during the first 60 days of the content’s release. For paid content, like map packs, the charges rack up in perpetuity, or until that content is removed from the PlayStation 3’s online store.
This “PlayStation Network Bandwidth” fee has been unpopular with game companies, according to at least three publishing and development sources who spoke to MTV Multiplayer about the policy on the condition of anonymity so as not to get their companies on Sony’s bad side.
“It definitely makes us think about how we view the distribution of content related to our games when it is free for us to do it on the web, on Xbox Live, or any other way — including broadcast — than on Sony’s platform,” one publishing source said. “It’s a new thing we have to budget. It’s not cool. It sucks.”
Publishers already pay costs for creating a demo, a process that can run six figures. Sony’s fees add a new expense. For a demo that is sized at exactly 1GB and is downloaded one million times, that would add an extra $160,000 that Sony is now charging and that, according to publishing sources, Microsoft isn’t. That’s what could scare publishers from placing content on the PS3.
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