On-Live Beats the Big Three to The Digital Distribution Punch

Introduction
People fear the unknown. When new ideas and technologies are first revealed to the world many people are unsure what to consider fact and what to consider empty promises. This is clearly evident in the video game industry with new technologies and ideas being revealed everyday.
Currently, the big three (Microsoft, Sony, and Nintendo) are the kings of the video game industry. When it comes to home consoles, no one else compares. For the past decade all three of those companies have been dictating the new technology gamers expierence with video game consoles.
Now though things have changed because of a small company called OnLive. While you probably know about OnLive and all it’s features, you probably have your fair amount of doubt. One thing gamers must give them credit for is the fact that they have now pushed the big-three to the wall and called them out.
Digital Distribution a Generation Early
OnLive’s digital distribution plan shocked the industry with it’s reveal at GDC because the technology they were revealing to the world was consider years ahead of it’s time. How could a small upstart company create technology that blows by that of major corporations Sony, Microsoft, and Nintendo? Well thats what OnLive has ben able to do.
The Technology Does Work
Reviews from GDC have come in and so far they have been nothing but positive. The ability to stream high quality PC games in the blink of an eye will not only revolutionize the console industry, but also reinvigorate PC gaming. This technology allows a new level of freedom that gamers have yet to see. They can play high end games on a easy to travel with micro-console, or on any PC/Mac that has the OnLive program downloaded on. Not only is the technology going to eliminate the need for discs, but will also allow gamers to play high quality games where they want and when they want.
The Big-Three Dropped the Ball
When OnLive launches this winter at a lower price point than any of the other consoles they will have their place in the market, but what will really be interesting about it’s release is how complacent the big three have become with their hardware and software. All three of them are multi-billion dollar companies, but aren’t nearly capable of achieving what OnLive is promising at the moment. Currently it takes far too long for gamers to download DLC or small games on Xbox Live and Playstation Network, forget about streaming full length high quality games.
Hopefully with the reveal and eventual release of OnLive the hardware giants will take notice, and begin to step up their game. Instead of growing complacent with their current progress in hardware, instead they will step up their game. OnLive will revolutionize the way we buy and play games. Who would have thought that it would start at company we had no idea about 3 weeks ago?









