
As we near the end of our journey, our next chapter unfolds, and within it lies the reason known as The Following. Microsoft is determined to increase the Xbox 360 following by charming the casual gamer with fascinating content, captivating gamers that are not interested in Achievements with tantalizing challenges, and enticing Achievement addicts with intriguing simplicity.
Before we begin this chapter, I must urge you to read the previous articles if you have not done so already. My reason for insisting is that we are on a journey to reach a certain outcome. If you choose not to read the previous articles, you will not have a solid foundation for the main concept that will be presented later on. As a result, neither will you be able to comprehend all the important aspects of this argument, nor will you enjoy this experience at the level you truly deserve. Therefore, I will provide you with the proper tools to journey back in time, if you ever choose to do so; the links to the past are as follow:
(Chapter One: The Beginning): http://www.hiphopgamershow.com/?p=8866
(Chapter Two: The MMO): http://www.hiphopgamershow.com/?p=9583
(Chapter Three: The Newcomer): http://www.hiphopgamershow.com/?p=9642
(Chapter Four: The Ally): http://www.hiphopgamershow.com/?p=9734
(Chapter Five: The Paradigm): http://www.hiphopgamershow.com/?p=9825
Back to the topic at hand, let us begin the next chapter, in our journey, that will reveal to you yet another reason for Microsoft’s domination in 2009.
17 ) Casual Games:

With games like Kodu coming out in 2009, it would be quite hard not to see that Microsoft is determined to break through the casual gaming sector. The game is supposed to be Microsoft’s answer to Sony’s Little Big Planet. Regardless of whether or not it succeeds in its attempt to go head-to-head with such a great title, the fact is, Kodu is only the beginning.
For those of you that are not familiar with the title, Kodu is a visual programming tool designed to be accessible for children and enjoyable for anyone. Its programming model is so simple that players can actually program just by using the gaming controller.
This simplicity is achieved by placing the programming task in a complete simulation environment. The user programs the behaviors of characters in a 3d world, and programs are expressed in a high-level, sensory paradigm consisting of a rule-based language based on conditions and actions. Thus, it would be quite accurate to state that casual games will be one of Microsoft’s new directions.
In fact, according to Joystiq, Microsoft has recently announced plans to acquire BigPark, a newly-formed studio composed of a team of industry veterans that previously worked on franchises like Need For Speed, SSX, and NBA Street. The studio is specifically focused on online social play and digital distribution. Hanno Lemke, CEO of BigPark, suggested that his company’s upcoming Xbox 360-exclusive title, which has been in development for more than a year, would be in line with what it had released before. Meaning, it will be a casual title aimed at broadening the Xbox 360’s target audience. Lemke has also stated that the title would be playable at E3 09, and has hinted at more titles being on the way by explaining Microsoft’s reason for acquiring them with one question: “It obviously goes beyond one game, right?”.
Lastly, according to several sources, Rare is currently working on three casual games for the Xbox 360. It is not clear whether these titles will be community games or Kodu-like titles. Regardless, one thing is clear, Microsoft is taking yet another step towards expanding its target audience, and as a result, it might even start competing with Nintendo.
18 ) Achievements:

In an interview with Gamasutra, according to Aaron Greenberg, Director of Product Management for Microsoft’s Xbox Division, Xbox 360 gamers have unlocked a grand total of 2.5 billion Achievements and earned a collective Gamerscore of 52 billion points in the process; that is almost 150 achievements per Xbox Live member!
According to Greenberg, Achievements are also driving incremental game sales on the Xbox 360. He points out that the console’s attach rate of eight games per system is the highest, ever, for any platform; Achievements are a big part of that.
Achievements are now an industry standard. When used effectively, they can teach players new skills, tempt them to explore new areas, and teach developers how to improve their games.
In fact, Achievements have been an unexpected phenomenon in this generation. More importantly, according to Kombo, in December of 2008, a source from inside Microsoft has given Europe-Nintendo a juicy piece of information; starting at an unspecified time in 2009, Microsoft will begin patching Achievements into original Xbox titles, starting with Halo and Fable; following that, they will be aiming to update the entire back catalog by Winter 2009. According to the same source, this is to get gamers interested in original Xbox titles. Furthermore, each game will have 500 Achievement points. If this does happen, not only would it tempt new gamers to play the back catalog of the original Xbox, but it would also entice Achievement addicts to go back to the original Xbox catalog to raise their current Gamerscore.
According to Kotaku, Microsoft Game Studios sent out a survey on Achievements to its beta program invitees. There was an array of questions that included multiplayer achievements, user generated Achievements and what types of Achievements players liked. There was also a mention of displaying a player’s favorite Achievement on their Gamer card as well as Non-Gaming Achievements like “Film Buff: Watched 50 DVDs”.
Non-Gaming Achievements would be a very smart way to get Achievement addicts more involved in areas on Xbox live other than games. For example, getting an achievement for downloading four movie trailers would be a smart way to promote movies in general. More importantly, giving gamers an incentive to download game trailers, game demos, Xbox originals, and XBLA games by giving them Achievements is a very interesting way to both promote products and augment the Achievement addiction, that gamers already have even more.
Moreover, according to several sources, Microsoft is currently working on ways to reward gamers for their achievements. Meaning, in addition to the sense of pride that gamers have regarding their Gamerscore, Microsoft will be giving them a way to utilize that score.
Lastly, based on what Microsoft is attempting to accomplish with Achievements, it would be quite interesting to see how this idea actually plays out.
Now that we have come to the end of this chapter, we can look forward to the next one. In it, two immortal knights, unleashed by the Ancient Being, are set to annihilate the Dark Army, that lies ahead, in what can only be described as……………….The Massacre.
God Bless You All
Master Samo