Sony Playstation 3 is the console that everyone wants to target why? because when your brand has been in the #1 Spot for so long it comes with the territory. 2006 the launch of Sony Playstation 3 did not turn out very successful considering it was not a worldwide launch, and shipments weren’t met, and the price was no where near a mass market price. Since the beginning they had struggles big time but that’s what makes a great company and that’s surviving the struggle and positioning to be on top once again and 2010 is the year for the positioning to come to light.

Recently new info has been announced regarding Sony’s business and the cost of manufacturing Sony’s Playstation 3 has been cut significantly by roughly 70 percent SOURCE this is a major accomplishment considering the 10 year life cycle Sony is banking on with this new achievement things from hear on out will be different.

Success of the Playstation 1 was due to having a better development environment over the sega saturn, and when games such as Final Fantasy 7 hit the Playstation 1 not even nintendo 64 could compete with the Playstation and it’s exclusives along with third party support. Success of the Playstation 2 was due to the success of Playstation 1 plus games like Grand Theft Auto being exclusive, Strong Marketing, Backwards Capability and the infamous DVD player.

Success of the Playstation 3 how will it happen? considering now there’s serious competition and the brand name of Playstation alone won’t win this console war other moves need to be made. Xbox360 has the Online market, the price point, third party support along with great exclusives, and most of all a strong brand name in the overall game industry.

Playstation 3 this generation has shown something that we haven’t seen from Sony and that’s being able to survive major media bashing, selling million of consoles at a 600 dollar price tag, winning the Hi – Def medium war. The next move is too become a profit machine and when this next price drop hits the market along with the enhanced features the Playstation 3 has too offer, another 360 will be discussed and that will be the turnaround that Sony will make come 2010.

“The cost reduction since we introduced the PS3 is very substantial and this is on schedule,” said the exec when questioned on the console’s manufacturing figures. “We don’t disclose how much of the PlayStation 3, specifically the cost deduction, was achieved during the past two years. But that is on schedule.”

A further 70 per cent drop on this figure would suggest costs now sit at around USD 240 (GBP 146) per unit. A figure which could indicate room for the widely rumoured price cut due later this year.

Bethesda Softworks to Release A2M’s Highly-Stylized Shooter for Xbox 360 and PlayStation 3 on September 18.

Bethesda Softworks®, a ZeniMax® Media company, announced today that WETTM will hit European retail shelves on September 18th for Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system. The game’s highly-stylized mix of action and acrobatics is showcased on the newly revamped web site that can be found at http://wetthegame.com.

“We are extremely excited to bring WET to gamers on September 18th,” said Vlatko Andonov, president of Bethesda Softworks. “A2M has created an explosive gaming experience and the action is non-stop from start to finish.”

Developed at Artificial Mind and Movement, WET throws players into a heart-pounding, adrenaline-pumping adventure of double crosses and paybacks in which they’ll take on the role of problem fixer, Rubi Malone. Use Rubi’s dual pistols or samurai sword during any acrobatic move as you take on countless enemies in a number of exotic locations around the globe.

“We’ve worked really hard to make WET different from any other action game available”, said Patrick Fortier, Creative Director at A2M. “When players experience the game’s unique blend of gunplay, sword combat and acrobatics, they won’t want to put the controller down.”

On a mission to find the man that left you for dead, you’ll master the controls that will allow you to create the most incredible fight sequences – limited only by your own imagination. Once you are able to chain together a number of moves, including sliding down ladders, running on walls, jumping and flipping, you will be rewarded with auto-lock and slow motion advantages. Featuring the perfect mix of humor and violence, WET is a third-person shooter experience unlike any other.