UBISOFT’S FRAG DOLLS REACH OVER ONE MILLION TWITTER FOLLOWERS

All-Female Gaming Team Announces New Internship Program

SAN FRANCISCO – September 3, 2009 – Ubisoft is pleased to announce that its team of professional female gamers, the Frag Dolls, has surpassed one million followers on the Frag Dolls Twitter page (twitter.com/FragDolls), becoming the No. 1 video game related Twitter feed.

Started in 2004 by an open call for female gamers, the Frag Dolls is a team of women that can be found playing a variety of video games in every genre, from RPGs to FPS on all video game consoles and systems both online and offline. In addition to their passion for video games, the Frag Dolls are advocates for promoting the presence of females in the gaming industry.

“As Frag Dolls we have an incredible opportunity to combine our passion for gaming with our efforts to change the public’s perception of who plays video games,” comments Morgan Romine, captain of the Frag Dolls. “It’s exciting to see our fan base grow year after year.”

The Frag Dolls Become Mentors
The Frag Dolls are excited to introduce a new initiative this year called the Cadettes Program, which will provide internship opportunities to interested female gamers. Each semester the Frag Dolls will invite 12 new Cadettes to become involved with major initiatives for the Frag Dolls, including participating at industry events, being active members of the team’s online community, and of course competing in video game tournaments.

“Through their following on Twitter, their website, presence on TV and at major industry events, the Frag Dolls have become a trusted resource in gaming,” said Tony Key, senior vice president of sales and marketing at Ubisoft. “The Frag Dolls have helped destroy cultural stereotypes in the industry that only men play video games. With Ubisoft’s new Cadettes program, we hope that more and more females will join the gaming community.”